How to Use Ordinary Link to Boost Your Marketing ROI

Marcos Freitas

— 3 min read

Introduction

In the digital world, every click counts. Whether you’re a marketer, business owner, or content creator, tracking and optimizing your links can significantly impact your success. Ordinary Link provides a powerful and intuitive way to manage links, track performance, and improve your marketing return on investment (ROI).

"Marketing without data is like driving with your eyes closed." – Dan Zarrella

In this guide, we’ll explore how you can leverage Ordinary Link’s features to enhance your marketing strategy, improve engagement, and maximize conversions.

Custom short links do more than just save space; they reinforce your brand and build trust with your audience. A well-branded short link (e.g., yourbrand.co/sale) looks more professional and increases click-through rates compared to generic links.

  • Brand Recognition: Users recognize and trust branded links more than random short URLs.
  • Higher Click-Through Rates: Studies show that custom short links can increase CTR by up to 39%.
  • Easier Sharing: Short, meaningful links are easy to remember and distribute.

For marketers managing multiple campaigns, creating and tracking hundreds of links manually is inefficient. Ordinary Link’s bulk link management feature allows you to generate, organize, and analyze multiple links in seconds.

Use Cases:

  • Running multiple ad variations? Generate unique links for each and compare performance.
  • Managing influencer partnerships? Assign a custom link for each creator to track results.
  • Handling seasonal campaigns? Pre-create short links and schedule them for deployment.

Knowing where, when, and how users engage with your links can help fine-tune your marketing efforts. Ordinary Link’s analytics dashboard provides real-time data on:

  • Total Clicks: Measure overall engagement.
  • Geographic Data: Understand where your audience is clicking from.
  • Device & Browser Insights: Optimize campaigns based on user behavior.
  • Referrer Tracking: See which platforms drive the most traffic.
"If you can’t measure it, you can’t improve it." – Peter Drucker

By leveraging these insights, businesses can focus resources on high-performing channels and adjust underperforming ones.

4. Seamless Integration with Other Platforms

One of the biggest advantages of Ordinary Link is its ability to integrate with other tools and platforms. Whether you’re using email marketing software, social media schedulers, or CRM systems, Ordinary Link ensures your tracking stays intact across all campaigns.

Common Integrations:

  • Social Media: Share trackable links on Twitter, LinkedIn, and Instagram.
  • Email Marketing: Monitor link performance in newsletters and outreach campaigns.
  • Paid Ads: Optimize ad campaigns by tracking click-through rates from different sources.

There are many link management tools, but Ordinary Link is designed with a focus on scalability, reliability, and ease of use. Here’s what makes it unique:

  • Custom Domains: Use your own domain to build a trusted link ecosystem.
  • Advanced Analytics: Get deep insights into your traffic without complicated setups.
  • Simple Yet Powerful Interface: A clean, user-friendly experience with robust backend capabilities.
  • Optimized for Businesses & Individuals: Whether you’re a solo creator or a large company, Ordinary Link adapts to your needs.

Ready to try it out? Here’s how you can create your first custom short link in less than a minute:

Step 1: Sign Up for an Account

  • Go to Ordinary Link and create an account.
  • Choose a free trial or select a paid plan for additional features.
  • Paste your long URL into the input field.
  • Customize the slug (e.g., yourbrand.co/summer-sale).
  • Click Generate and get your short link instantly.

Step 3: Track Performance

  • Navigate to the Analytics section to monitor clicks, locations, and devices.
  • Adjust marketing strategies based on real-time data.
"Content builds relationships. Relationships build trust. Trust drives revenue." – Andrew Davis

Conclusion

Whether you’re managing a marketing campaign, running an eCommerce store, or growing your personal brand, Ordinary Link is an essential tool to streamline your efforts. With branded short links, detailed analytics, and seamless integrations, you can maximize engagement and improve your marketing ROI.

🔗 Ready to take control of your links? Get started today and unlock the full potential of your marketing strategy!

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